Your laundry is Tide Cleaners’ Priority
Snapchat
Snapchat is a versatile social media app. This means that whatever way you choose to use social media apps, Snapchat delivers. For example, In this filter, a polaroid photo is taken to show you who your priority is. Your priority may be your most frequent person you snapchat, a family member, or anyone of importance to you.
Picture this, The person captured in this polaroid is a person you care about and want to prioritize in your life. Tide Cleaners is giving you the ability to spend more time with the people you love by creating time for you. One way Tide Cleaners can give you more time is by using the gamification feature that coincides with the filter. If you flip the camera, the filter opens up into a game that will connect those who use snapchat, directly into the Tide Cleaners app. Once you flip the camera, you will see a mess of clothes on the bed. The goal is to swipe the dirty clothes into the Tide Cleaners basket to earn reward points that will transfer directly into the Tide Cleaners app for you to collect points until you win a free load of laundry. This game, while mindless, enforces priority, connects you with Tide’s campaign, and allows you to discover the app which can then lead to consumer usage. This is what users will see when leaving snapchat and entering the Tide Cleaners app. Now I will pass this off to Megan who will continue on this strategy path.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
